Eric is launching his own clothing brand with a signature label cowboy shirt.
He recently ordered 12 of his favourite cowboy shirts to be flown from Denver, Colorado, to the UK so he could select four to wear for the four-night Cream reunion at London's Royal Albert Hall earlier this month. EC is so fond of the Saw Tooth 640 shirt, made by Rockmout Ranch Wear, he is now in talks with the company to issue his own shirt.
It will be similar to current Rockmount designs, but will have some Eric lyrics sewn into the back.
More details on rockmount.com site