T-Mobile USA, Inc. today announced the upcoming launch of the T-Mobile® myTouch™ 3G Fender™ Limited Edition, and a partnership with legendary musician and Fender guitarist Eric Clapton to help unveil the exclusive new phone.

As part of the myTouch 3G marketing campaign, which has featured a variety of iconic artists including comedians, musicians and sports figures, Clapton’s commercial will debut on national TV on January 20, supporting the availability of the device nationwide in select T-Mobile retail stores and online at http://www.t-mobilemytouch.com. In the ad, Clapton will showcase a personalized myTouch 3G Fender Limited Edition.

The Fender Limited Edition puts a rock-and-roll spin on the original T-Mobile myTouch 3G with Google™, offering a fresh design and enhanced features to create a unique mobile music experience. The device will ship with preloaded Clapton classics including “Layla,” “My Father’s Eyes,” “Rock ‘N’ Roll Heart,” and “Wonderful Tonight,” and T-Mobile is a proud supporter of Clapton’s Crossroads Guitar Festival.


A sneak peek of the Eric Clapton advertisement is available at http://www.fender.com/news/. Additional video of the myTouch 3G Fender Limited Edition, including the exclusive interviews with Eric Clapton, will be available on January 20 at http://www.t-mobilemytouch.com/mytouch-videos.